Skip to content
Back to Projects

Histadrut

The Histadrut supports workers across Israel through a wide range of services, benefits, and initiatives, from everyday essentials and cultural events to sports, rewards, and subsidized lectures.

It brings together a wide range of services and sub-brands, each with its own message and audience. I worked across this ecosystem to create everything from TV sponsorships and print ads to social posts and animated videos, including translating the newly rebranded Ovdim Bari app into a new social-first visual language.

2026, Social Lions by Publicis Groupe

  • Histadrut — Ovdim Bari August Challenge
    Histadrut — Ovdim Bari August Challenge
  • Histadrut — 2Packages
  • Histadrut — 2Packages fix package
  • Histadrut — Jerusalem day ad
  • Histadrut — Yom Haisha print