Netivim Mehirim

Netivim Mehirim is a transportation project designed to make commuting into central Israel faster and easier through free shuttles traveling along dedicated routes.

Targeting a younger audience commuting to Tel Aviv and Ramat Gan, the brand uses a playful visual language of colorful stickers and bold graphics. I helped bring that language to social through animated and generative content, turning the benefits of the service into something quick, colorful, and easy to engage with.

2026, Social Lions by Publicis Groupe