Zafita

Zafita (A Wordplay for the Hebrew question “Have you seen it?”) reimagines the cinema experience by blending home-like comfort with the larger-than-life atmosphere of a movie theater. The concept features theaters filled with cozy sofas, creating a relaxed yet social space. It aims to reignite a love for cinema, offering a relevant and immersive way to watch films in today’s world.The visual language made of patterns inspired by terrazzo tiles, reminiscent of classic home flooring, layered with expressive, hand-drawn facial features. Each pattern represents a different emotion: joy, tension, excitement, capturing the shared emotional journey of an audience experiencing a film together.

2024, Shenkar Handesaim