In recent years, cinema attendance has declined as streaming services became the go-to for watching films, especially after the pandemic. Zafita (”צפיתא”, A Wordplay for the hebrew question “Have you seen it?”) reimagines the cinema experience by blending the comfort of your home with the "larger than life" atmosphere of a movie theater. The concept features theaters filled with cozy sofas, creating a relaxed yet social space. It aims to reignite a love for cinema, offering a relevant and immersive way to watch films in today’s world.